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Founding of TAG Heuer

When
1860
Where
St-Imier, Switzerland
Episodes
1

Edouard Heuer founded Uhrenmanufaktur Heuer AG in St-Imier, Switzerland, in 1860. This event established the entity that later became TAG Heuer. The scope excludes later corporate acquisitions, current headquarters, and technical patents from the 1880s onwards.

Episodes

  1. 1860 · St-Imier, SwitzerlandFounding of Uhrenmanufaktur Heuer AG

    Edouard Heuer founded Uhrenmanufaktur Heuer AG in St-Imier, Switzerland, in 1860, establishing the company that would later become TAG Heuer.

Background and detail

Background. TAG Heuer S.A., originally founded as Heuer AG, is a Swiss luxury watchmaker. Edouard Heuer established Uhrenmanufaktur Heuer AG in St-Imier, Switzerland, in 1860. The company's slogan, "Swiss Avant-Garde Since 1860," reflects its founding year. The firm is currently headquartered in La Chaux-de-Fonds, with additional watchmaking facilities in Cornol.

People involved

Sources

  1. TAG Heuer Wikipedia, revision of 2026-09-20

Machine-drafted from the cited Wikipedia passages and checked by a reviewing model, not by a human editor. Every passage cites the revision it was written from; dates and places follow those passages.