Episode 1 of 1

Founding of Uhrenmanufaktur Heuer AG

When
1860
Where
St-Imier, Switzerland
Part of
Founding of TAG Heuer

Edouard Heuer founded Uhrenmanufaktur Heuer AG in St-Imier, Switzerland, in 1860, establishing the company that would later become TAG Heuer.

Edouard Heuer established Uhrenmanufaktur Heuer AG in St-Imier, Switzerland, in 1860. This founding event created the entity known as Heuer Watchmaking Inc. The company's slogan, "Swiss Avant-Garde Since 1860," commemorates this origin.

Sources

  1. TAG Heuer Wikipedia, revision of 2026-09-20

Machine-drafted from the cited Wikipedia passages and checked by a reviewing model, not by a human editor. Every passage cites the revision it was written from; dates and places follow those passages.