Historedia
EuropeEvent

Gerard Adriaan Heineken buys the De Hooiberg brewery

When
1864
Where
Nieuwezijds Achterburgwal canal
Episodes
1

Gerard Adriaan Heineken acquired the Amsterdam brewery De Hooiberg on 15 February 1864, establishing the foundation for the Heineken company. The legacy row's date of 15 December 1863 is corrected to 15 February 1864 based on the supplied passages.

Episodes

  1. 15 February 1864 · Nieuwezijds Achterburgwal canalPurchase of De Hooiberg

    Gerard Adriaan Heineken arranged the purchase of the Amsterdam brewery De Hooiberg on 15 February 1864.

Background and detail

Background. Gerard Adriaan Heineken, born in Amsterdam in 1841, was a Dutch brewer who acquired the brewery De Hooiberg in 1864. The brewery, known as 'The Haystack', was founded in 1592 and was a popular working-class brand located on the Nieuwezijds Achterburgwal canal.

Acquisition. On 15 February 1864, Heineken arranged the purchase of De Hooiberg. This acquisition marked the beginning of his career as a brewer and laid the groundwork for the enterprise that would later become Heineken N.V.

Legacy. Heineken's early adoption of industrial brewing methods and export orientation established the foundation for the company. The original brewery site is now the Heineken Experience museum, though most production moved to Zoeterwoude in 1975.

People involved

Sources

  1. Heineken Wikipedia, revision of 2026-07-24
  2. Gerard Adriaan Heineken Wikipedia, revision of 2026-09-03

Machine-drafted from the cited Wikipedia passages and checked by a reviewing model, not by a human editor. Every passage cites the revision it was written from; dates and places follow those passages.