Brooks Brothers opens its first New York store

Background. Brooks Brothers Inc. is recognized as the oldest American apparel brand in continuous operation in the United States. The company was founded in 1818 in New York, marking the beginning of its long history in the retail sector. This establishment created a foundation for a business that would later become known for its traditional menswear and significant cultural influence.

Founding. On April 7, 1818, Henry Sands Brooks, aged 45, opened his business in Manhattan. The store was located at the northeast corner of Catherine Street and Cherry Street. This specific location and date mark the physical beginning of the enterprise that would eventually be renamed Brooks Brothers by his sons in 1850.

Guiding Principle. Henry Sands Brooks proclaimed a specific guiding principle for his business. He stated his intent to make and deal only in merchandise of the finest body, sell it at a fair profit, and serve people who seek and appreciate such merchandise. This philosophy defined the early character of the store.