Historedia
Episode 1 of 1

Introduction of Oxo Trademark

When
1899
Where
London
Part of
Oxo beef stock cubes introduced by Liebig's Extract of Meat Company

Liebig's Extract of Meat Company introduced the Oxo trademark in 1899, likely derived from the word 'ox,' to market beef stock cubes.

The company introduced the Oxo trademark in 1899. The origin of the name is unknown but presumably comes from the word 'ox.' The company launched a research project to develop a solid version of the product that could be sold in cubes for a penny, as liquid Oxo was too expensive for many families.

Sources

  1. Oxo (food) Wikipedia, revision of 2026-10-10
  2. Liebig's Extract of Meat Company Wikipedia, revision of 2026-10-03

Machine-drafted from the cited Wikipedia passages and checked by a reviewing model, not by a human editor. Every passage cites the revision it was written from; dates and places follow those passages.