Historedia
Episode 3 of 4

Campaign Slogans and Imagery

When
June 1840
Where
Tippecanoe battle site
Part of
1840 United States presidential election: Harrison defeats Van Buren

Distinct campaign slogans emerged, with 'OK' supporting Van Buren and 'Tippecanoe and Tyler Too' promoting Harrison.

During Van Buren's campaign, 'OK' gained prominence as a slogan. The Whigs adopted 'Tippecanoe and Tyler Too' with John Tyler as running mate. A Harrison rally at the Tippecanoe battle site drew 60,000 people in June 1840, highlighting the campaign's focus on military heritage.

Sources

  1. Martin Van Buren Wikipedia, revision of 2026-10-05
  2. William Henry Harrison Wikipedia, revision of 2026-09-17

Machine-drafted from the cited Wikipedia passages and checked by a reviewing model, not by a human editor. Every passage cites the revision it was written from; dates and places follow those passages.