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Founding of Heineken Brewery
- When
- 1873
- Where
- Stadhouderskade brewery
Gerard Adriaan Heineken reorganized De Hooiberg into Heinekens Bierbrouwerij Maatschappij in 1873, establishing the foundation of the modern company.
Heineken acquired De Hooiberg in 1864. In 1873, he reorganized this brewery into Heinekens Bierbrouwerij Maatschappij. In the same year, the board decided in January to discontinue 'Hollandsch bier' in favor of Bavarian-style lager at the Stadhouderskade brewery, a contemporaneous production shift accompanying the reorganization.
Sources
- Gerard Adriaan Heineken Wikipedia, revision of 2026-09-03
Machine-drafted from the cited Wikipedia passages and checked by a reviewing model, not by a human editor. Every passage cites the revision it was written from; dates and places follow those passages.